DDVZ410 Theatre and Education Management I

Theatre Faculty
Winter 2025
Extent and Intensity
1/1/2. 2 credit(s). Type of Completion: graded credit.
Teacher(s)
MgA. Ondřej Vodička (lecturer)
Guaranteed by
prof. PhDr. Silva Macková
Drama and Education Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Contact Person: MgA. Ondřej Vodička
Supplier department: Drama and Education Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Timetable
Wed 14:30–16:00 A348
Prerequisites
Completion of a bachelor's degree and successful admission to a master's degree program in Theater and Education (or a similar program).
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
To familiarize students with the basics of field-specific terminology, particularly in the areas of cultural politicy and grants (project "ptydepe" in the Czech and European context, promotion, marketing, and fundraising), including deepening students' knowledge and practical skills (e.g., in creating PR or fundraising strategies). Through joint seminars, students will learn the basics of grant issues and (not only) project management, and will respond critically to current marketing campaigns in various areas of social life (strong links to the real world). Emphasis is always placed on current grant opportunities, the formal requirements of project applications, and compliance with established rules in an effort to support the possible implementation of students' own activities while maximally reflecting individual priorities.
Descriptors: Students are theoretically and practically prepared to create supporting promotional campaigns according to their focus and have a basic understanding of grant opportunities and the formal rules for submitting projects. Students have a basic understanding of the issue and are able to further develop their knowledge and skills independently.
Learning outcomes
After completing the course, students will be able to:
a) understand basic professional terminology and use it correctly;
b) use social networks appropriately, not only to promote their own activities/projects;
c) create a promotional plan for their projects and choose appropriate means for their implementation;
d) find suitable grant opportunities and assess their suitability in relation to the intended activities in the given area;
f) create and correctly fill out a specific grant application form and prepare a financial statement for the project;
g) have a realistic idea of the necessary steps (from intention to post-production) in writing, implementing, and concluding a project.
Syllabus
  • Course content:
  • - basics of professional terminology in the areas covered;
  • - individual types of social networks and their (dis)advantages over time;
  • - PR in the past and today; philanthropy and its forms; sponsorship vs. ethics; outsourcing + examples;
  • - various forms of promotion and their impact on specific target groups;
  • - marketing campaigns - examples of good and bad practice;
  • - multi-source financing, non-profit sector, contributory organizations;
  • - grant application: topic, possibilities, complexity, financing methods, budget preparation, processing of attachments, formal requirements, schedule, project implementation, including the consistent completion of all related activities;
  • - legal aspects of the topics covered;
Literature
    recommended literature
  • NEKOLNÝ, Bohumil. Divadlo a kreativní sektor. 1. vyd. Praha: NAMU - Nakladatelství AMU, 2013, 110 pp. Management umění - umění managementu. info
  • KOTLER, P. and K. L. KELLER. Marketing Management. Praha: Grada Publishing, 2013. ISBN 978-80-247-4150-5. info
  • RAABOVÁ, Tereza. Návrh certifikované metodiky pro výpočet ekonomických dopadů kulturní organizace. Praha: Institut umění, 2012. info
  • ORELL, David and Tomáš SEDLÁČEK. Soumrak homo economicus:. 65. pole, 2012. ISBN 978-80-87506-07-3. info
  • TOMANDL, Ján. Jak účinně oslovit média: media relations v podnikání, správě, kultuře i neziskovém sektoru. Computer Press: Computer Press, 2011. ISBN 978-80-251-3457-3. info
  • RAABOVÁ, Tereza. Multiplikační efekty kulturních odvětví v české ekonomice. Praha: Institut umění, 2010. info
  • SEDLÁČEK, Tomáš. Ekonomie dobra a zla : Po stopáchlidského tázání od Gilgameše po finanční krizi. 1. vydání. Praha: 65.pole, 2009, 270 pp. ISBN 978-80-903944-3-8. info
  • VYSEKALOVÁ, J. and Jan MIKEŠ. Image a firemní identita. Praha: Grada Publishing, 2009. ISBN 978-80-247-2790-5. info
  • VOJÍK, Vladimír. Podnikání v kultuře a umění - Arts management. Praha: ASPI, 2008. ISBN 978-80-7357-356-0. info
  • DEBNÁR, Viktor A; Tereza RAABOVÁ and Eva ŽÁKOVÁ. Podpora umění a kultury z Evropské unie. 1. vyd. Praha: Divadelní ústav, 2006, 120 pp. ISBN 80-7008-191-0. info
  • DEBNÁR, Viktor. Podpora umění a kultury z Evropské unie. Praha: Divadelní ústav - Institut umění, 2006, 120 pp. ISBN 80-7008-191-0. info
  • REKTOŘÍK, Jaroslav. Ekonomika veřejného sektoru. 1. vyd. Brno: Masarykova univerzita, 1999, 219 pp. ISBN 80-210-2045-8. info
  • REKTOŘÍK, Jaroslav. Ekonomika veřejného sektoru. 1. vyd. Brno: Masarykova univerzita, 1999, 219 pp. ISBN 80-210-2045-8. info
  • DRUCKER, PF. Řízení neziskových organizac. Praha: Management Press, 1994, 76 pp. ISBN 80-85603-38-1. info
  • SCRUTON, R. Slovník politického myšlení. Brno: Atlantis, 1989. info
Teaching methods
Regular classes (seminars, exercises)
Number of contact hours per week: 2
Number of hours of independent study per week: 2
Students reflect on the knowledge gained during joint meetings (including follow-up self-study) and verify it in practice independently (or while working in small teams) when completing assigned practical exercises/tasks. The results are continuously presented and reflected upon by the teacher and other colleagues.
Assessment methods
A graded credit is awarded based on the evaluation of the following sub-parameters:
a) attendance (at least 70% attendance at joint seminars; two "presentations" are mandatory);
b) presentation of current events (interesting facts) related to some of the topics discussed during joint seminars;
c) documentation of own evaluation examples (1x positive, 1x negative) of marketing/advertising campaigns; the task is presented during the seminar and a summary (max. 1x A4) is submitted to the teacher;
d) finding a specific approach to cultural policy (municipality, city, region) and subsequent comparison when working in pairs/groups; this also includes the presentation of conclusions during one of the seminars (mandatory attendance);
e) preparation of a real or fictitious project application and subsequent presentation during the last seminar of the semester (mandatory attendance);
Language of instruction
Czech
Follow-Up Courses
The course is also listed under the following terms Winter 2018, Winter 2019, Winter 2020, Winter 2021.
  • Enrolment Statistics (recent)
  • Permalink: https://is.jamu.cz/course/difa/winter2025/DDVZ410