Marketing Management

Skip to top bar Skip to header Skip to content Skip to footer

Publications Přehled o publikaci

Přehled o publikaci

B 2013

Marketing Management

KOTLER, P. and K. L. KELLER

Basic information

Original name

Marketing Management

Authors

KOTLER, P. and K. L. KELLER

Edition

Praha, 2013

Publisher

Grada Publishing

Other information

Type of outcome

Book on a specialized topic

Confidentiality degree

is not subject to a state or trade secret

Organization unit

Theatre Faculty

ISBN

978-80-247-4150-5

Changed: 9/12/2014 15:53, doc. MgA. Hana Průchová, Ph.D.

KOTLER, P. and K. L. KELLER. Marketing Management. Praha: Grada Publishing, 2013. ISBN 978-80-247-4150-5.

@book{10199,
   author = {Kotler, P. and Keller, K. L.},
   address = {Praha},
   location = {Praha},
   isbn = {978-80-247-4150-5},
   publisher = {Grada Publishing},
   title = {Marketing Management},
   year = {2013}
}

TY  - BOOK
ID  - 10199
AU  - Kotler, P. - Keller, K. L.
PY  - 2013
TI  - Marketing Management
PB  - Grada Publishing
CY  - Praha
SN  - 9788024741505
ER  -

KOTLER, P. and K. L. KELLER. \textit{Marketing Management}. Praha: Grada Publishing, 2013. ISBN~978-80-247-4150-5.