DDMZ209 Fundraising

Theatre Faculty
Winter 2023
Extent and Intensity
1/1/2. 1 credit(s). Type of Completion: graded credit.
Teacher(s)
MgA. Lucie Abou (lecturer)
Guaranteed by
prof. MgA. Blanka Kolegar
Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Supplier department: Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Timetable
Thu 8:30–10:00 106
Prerequisites
Entrance requirements for enrollment in the course are graduated in Microeconomics, Macroeconomics and Introduction to Cultural Policy I, II, in the first year of study.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim is to unify individual practical experiences of students with financing and fundraising, to provide theoretical background for further practical activities and to look for further links between fundraising and other aspects of cultural management. The aim is to apply knowledge to practice, especially in related subjects: Independent production, including participation in an operational seminar, Organization of the International Theater Festival, Budgeting, Accounting and especially Project Management in Culture.

Learning outcomes
Knowledge:
Student has knowledge of fundraising (philanthropy) and related areas (marketing and PR),
the student knows the system of integration of fundraising activities into the project and strategic management of the project / institution,
the student knows the various fundraising segments,
student understands the logic of defining and developing the fundraising argument of the project / institution,
the student knows basic legal relationships and areas for all four fundraising segments.

Skills:
The student can write an analysis of fundraising options for a model example,
τη not30 τη not τη τη τη not not τη τη not30 the student can relate these arguments to the project understanding of the project / project management in the institution's program and to take into account the short- and long-term aspects of the arguments,
the student is able to make a legal analysis of the fundraising solution proposed by the previous steps,
the student presents and discusses the solutions made in the seminar,
the student can share his / her own practical individual fundraising experience with other students in a seminar through discussions and presentations (Presi presentation platform or google application).

Eligibility:
Students are able to work systematically with their own time and define their tasks and activities,
able to communicate with other students in a seminar and discuss the solutions proposed,
can present his proposal within shared documents in   google applications with the teacher and with all other students in the seminar,
can critically and independently study key and complementary materials and sources commissioned by a teacher,
recognizes the ethical dimension of fundraising activities in all segments in relation to the principles of artistic work in artistic projects and institutions.
Syllabus
  • The subject is included in the winter semester of the second year of the bachelor's degree in theater management. It builds on previous theoretical (management, introduction to cultural politics, theatrical operations) and practical (independent production, organization of the international theater festival) subjects. It is closely related to the project management training in the second year, which in the summer semester of fundraising is a separate task of processing a fictitious project plan. The fundraising teacher then evaluates the fundraising part of the project during the summer semester.

    Fundraising argument
    Individual donation
    Corporate fundraising
    Grant fundraising
    Foundation fundraising
    Online fundraising, ethics of online fundraising and other forms of fundraising
    Philanthropy and altruism
    Financial non-investment sources of public and private theatrical subjects
    Fundraising vs. marketing
    Types of fundraising (segmentation)
    Non-profit sector, strategic choice of legal form
    FR as part of the institution's activities.
Literature
    required literature
  • KRECHOVSKÁ, Micheala; HEJDUKOVÁ, Pavlína a HOMMEROVÁ, Dita. Řízení neziskových organizací: Klíčové oblasti pro jejich udržitelnost. Praha: Grada, 2018. ISBN 978-80-247-3075-2.
    not specified
  • Jacíková, A.: Návrh fundraisingové strategie Studia Marta pro sezónu 2004/2005. Magisterská diplomová práce. Brno, DIFA JAMU 2004. info
  • kol.: Cesty k účinnému fundraisingu. Spiralis, Praha 2004. info
  • Fundraising v neziskových organizacích. Diplomová práce v rámci projektu "Jak na fundraising". info
  • J. Ledvinová: Základy fundraisingu. Praha, ICN 1996. info
  • Flory, P.: Fundraisingové databáze nejen pro začínající fundraisery. Nadace VIA, Praha 2005. info
  • Gilchrist, K.: Péče o dárce. Praktický průvodce pro neziskové organizace. Nadace VIA, Praha 2005. info
  • další doporučená v průběhu semestru. info
  • Legislativa. info
  • Zákon č. 83/1990 Sb., o sdružování občanů. info
  • Zákon č. 248/1995 Sb., o obecně prospěšných společnostech (novelizovaný zákonem č. 208/2002 Sb.). info
  • Zákon č. 227/1997 Sb., o nadacích a nadačních fondech a o změně a doplnění některých souvisejících zákonů. info
  • Zákon č. 3/2002 Sb., o církvích a náboženských společnostech. info
  • Příslušné daňové zákony. info
  • Příslušné zákony o státním rozpočtu. info
  • další legislativa (sbírky, tomboly atd.). info
  • Prameny z internetu. info
  • Nevládní neziskový sektor. info
  • Informační centrum neziskových organizací. Zpráva o stavu neziskového sektoru v ČR. (www.neziskovky.cz ). info
  • Nadace Via.Z. (. info
  • Rada vlády pro NNO ( (). info
  • Econnect. Informační servis pro NNO (),. info
  • http://www.subvence.cz/Default.aspx. info
  • Kultura a NNO. info
  • Proculture. Výzkumné, vzdělávací a informační centrum pro kulturu (www.proculture.cz ). info
  • NIPOS. Národní informační a poradenské středisko pro kulturu (www.ipos-mk.cz ). info
  • Místní kultura. Měsíčník pro kulturní život v místech a regionech (http://www.mistnikultura.cz). info
  • Ministerstvo kultury ČR (www.mkcr.cz ). info
  • Server českého divadla (www.divadlo.cz ). info
  • Divadelní ústav (). info
  • Institut umní (). info
  • Filantropie a dárci. info
  • Fórum dárců (www.donorsforum.cz ). info
  • Nadace Duhová energie (www.duhovaenergie.cz ). info
  • Nadace Via (www.nadacevia.cz ),. info
  • Vzdělávací nadace Jana Husa (www.vnjh.sk ). info
  • Nadace Český literární fond (www.nclf.cz ). info
  • LInhartova nadace (www.roxy.cz/linhart ). info
  • Nadace Dagmar a Václava Havlových Vize 97 (www.vize.cz ). info
  • Nadání Josefa, Marie a Zdeňky Hlávkových (www.hlavkovanadace.cz ). info
  • Open Society Fund (). info
  • Občanská společnost. info
  • Občanská společnost (). info
  • Zelený kruh (www.ucastverejnosti.cz ). Právo veřejnosti na informace. info
  • Byrnes, J., William. Management and the Arts. Čtvrté vydání. Burlington : Elsevier, 2009. ISBN 978-0-240-81004-1. info
  • BOUKAL, Petr. Fundraising pro neziskové organizace. Praha: Grada, 2013. ISBN 978-80-247-4487-2.
  • MEDLÍKOVÁ, Olga a ŠEDIVÝ, Marek. Public relations, fundraising a lobbing pro neziskové organizace. Praha: Grada, 2012. ISBN 978-80-247-4040-9.
Teaching methods
Learning outcomes of the course unit The student gains knowledge and practice in self-study and reflects and practically verifies individual work in the form of searching for opportunities, preparation of documents, preparation of grant applications and their presentation reflected both by the teacher and other students, elaboration of case studies of a small range thematically connected with the student's own practical productive activity on the basis of seminar

The teacher uses the following learning methods:
Lecture
Working with text
Discussion methods
Heuristic Methods
Group and cooperative education
Critical Thinking
Brainstorming

Regular instruction
Number of hours of contact weekly: 1
Number of hours of individual work per week: 3
Assessment methods
* Winter semester

The course ends with a classified credit. For successful completion, attendance at the seminar, preparation and submission of all seminar assignments and successful exam are required.

Percentage rating:
attendance at the seminar: 20% leads the student to understand the way of seminar instruction
Completed seminar tasks: 40% with the teacher's feedback in the seminar. The student is able to work systematically with his / her own time and define his / her tasks and activities. The subject is included in the second grade Bachelor's degree, when the student begins to consolidate the required habits towards the theoretical and practical reflection so as to the degree of individual experience with practical fundraising is different among students in the seminar, ie it is not possible to objectify the rate of successful submission of a seminar task. BR> Written test: 40% serves to verify the synergy of the student's knowledge, skills and competencies.

* In the summer semester, fundraising is an integral part of the project in Project Management and the fundraising teacher participates in the evaluation of the project plan.
Language of instruction
Czech
Follow-Up Courses
The course is also listed under the following terms Winter 2014, Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2024.
  • Enrolment Statistics (Winter 2023, recent)
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