DDMZ112 Microeconomics

Theatre Faculty
Winter 2024
Extent and Intensity
1/1/2. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
MgA. Lucie Abou (lecturer)
Guaranteed by
prof. MgA. Blanka Kolegar
Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Supplier department: Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Timetable
Tue 10:15–11:45 104
Prerequisites
The course is taught in the winter semester of the first year of undergraduate study, the only prerequisite is therefore admission.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to guide students in the development of economic thinking and entrepreneurial approach, thus developing their logical thinking and complex view of management and management issues in culture. Students will get acquainted with the basic problems of microeconomics, especially with the problems of business economics on examples from the field of theater, with the basics of the economy of non-profit sector organizations and the fundamentals of typology of creative organizations.
Learning outcomes
Knowledge:
Student has knowledge of microeconomics and business economics,
student has knowledge of economics and typology of non-profit organizations,
student has knowledge of the history and typology of creative organizations.

Eligibility:
Student is able to interpret the basic knowledge of microeconomics and business economics on examples of the field of theatre,
student can apply and connect the knowledge of microeconomics and business economics with findings from other subjects,
student understands the principle of measuring the economic impact.
Syllabus
  • 1. Introduction to microeconomics, basic concepts
  • 2. Division of labor market elements, supply, demand
  • 3. Business Economics - business, its objectives and functions around the company
  • 4. business efficiency
  • 5. Property and capital structure of the company
  • 6. Life Enterprise
  • 7. Typology enterprises (legal form, another typology)
  • 8. Economy eighth-profit organizations
  • 9. Theory of non-profit organizations typology
  • 10.Creative Industries - history, measuring the economic impact
  • 11.Typology of the creative organizations, indicators of creative industries
Literature
    required literature
  • Macáková, L. a kol.: Mikroekonomie, základní kurs, Melandrium, Praha 2007. ISBN 978-80-86175-56-0. info
  • Rektořík, J. a kol.: Organizace neziskového sektoru, základy ekonomiky, teorie a řízení, EKOPRESS, s. r. o., Praha 2007. ISBN 978-80-86929-25-5. info
  • Samuelson, P. A., Nodrhaus, W. D.: Ekonomie, Nakladatelství Svoboda, Praha 1995. ISBN 80-205-0494-X. info
  • Synek, M. a kol.: Manažerská ekonomika, Grada Publishing, a. s., Praha 2007. ISBN 978-80-247-1992-4. info
  • Synek, M. a kol.: Podniková ekonomika, C. H. Beck, Praha 2006. ISBN 80-7179-892-4. info
  • SVOBODA, František a ŠKARABELOVÁ, Simona. Ekonomika kultury. Brno: Masarykova univerzita, 2020. ISBN 978-80-210-9633-2.
  • BECKMAN, Gary D. The New Arts Entrepreneur: Navigating the Arts Ecologies. Oxon: Routledge, 2022. ISBN 978-1-138-31421-4.
  • , Aristotelés. Etika Níkomachova. Rezek, 2021. ISBN 978-80-86027-44-9.
  • HOLMAN, Robert. Mikroekonomie - středně pokročilý kurz. 3. Praha: C.H.Beck, 2018. ISBN 978-80-7400-397-4.
  • SOUKUP, MACÁKOVÁ and SOUKUPOVÁ. Mikroekonomie. 2018. ISBN 978-80-7261-538-4. info
  • JAROSLAV, Alina Jiří Petrách Filip Šetek, AMP and DALŠÍ. Mikroekonomie 1 – pro bakalářské studium. EkopressHMOTNOST, 2018. info
  • JUREČKA, Václav. Mikroekonomie, 3. aktualizované a rozšířené vydání. Praha: Grada, 2018. ISBN 978-80-271-0146-7. info
  • CIKÁNEK, M. Kreativní průmysly – příležitost pro novou ekonomiku. Praha: Divadelní ústav, 2009, 86 pp. ISBN 978-80-7008-231-7. info
    recommended literature
  • Ambrožová, V.: Měření podmínek pro rozvoj kreativní ekonomiky pomocí indexu kreativity a jeho aplikace pro Českou republiku, soutěžní práce SVOČ, Univerzita Tomáše Bati ve Zlíně. 2008. info
  • Bilton, C.: Management and Creativity: From Creative Industries to Creative Management, Blackwell Publishing, 2006. info
  • Caves, R. E.: Creative Industries: Contracts Between Art and Commerce, Harvard University, 2000. info
  • Fuchs, K.: Mikroekonomie, Masarykova univerzita, Ekonomicko-správní fakulta, Brno 2005. ISBN 80-210-3808-X. info
  • Howkins, J.: The Creative Economy: How People Make Money from Ideas, Penguin Books, 2001. info
  • Throsby, D.: Economics and Culture, Cambridge University Press, New York, 2001. info
  • DOHNALOVÁ, M. a kol. Sociální ekonomika, sociální podnikání (Social Economics, Social Entrepreneurship). Wolters Kluwer, 2012. info
  • POKROVSKIJ, Vladimir N. Econodynamics. The Theory of Social Production. Springer, Dordrecht, Heidelberg, etc., 2011. info
  • SHELLARD, D. Economic Impact Study of UK Theatre. Arts London: Council England, 2011. info
  • ISAACSON, Walter. Steve Jobs. Česká republika: Práh, 2011. info
  • MILLER, Ronald E. and Peter D. BLAIR. Input-Output Analysis: Foundations and Extentions, 2nd Edition. Velká Británie: Cambridge University Press, 2009. info
  • HEILBRUN, J. and C. M. GRAY. The Economics of the Art and Culture. 2nd Edition. Velká Británie: Cambridge University Press, 2001. info
Teaching methods
The subject is taught in the form of lectures using discussion methods. Students are given a seminar work during the semester.
Assessment methods
The course is finished by an oral exam. For a successful ending, students have to attend 80 % of the attendance and pass the seminar paper, then they can take the exam.
Language of instruction
Czech
Follow-Up Courses
The course is also listed under the following terms Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023.
  • Enrolment Statistics (recent)
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