DDMZ112 Microeconomics

Theatre Faculty
Winter 2020
Extent and Intensity
1/1/2. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
MgA. Lucie Abou (lecturer)
Guaranteed by
prof. MgA. Blanka Kolegar
Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Supplier department: Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Timetable
Wed 10:15–11:00 104, Wed 11:00–11:45 104
Prerequisites
The course is taught in the winter semester of the first year of undergraduate study, the only prerequisite is therefore admission.
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to guide students in the development of economic thinking and entrepreneurial approach, thus developing their logical thinking and complex view of management and management issues in culture. Students will get acquainted with the basic problems of microeconomics, especially with the problems of business economics on examples from the field of theater, with the basics of the economy of non-profit sector organizations and the fundamentals of typology of creative organizations.
Learning outcomes
Knowledge:
Student has knowledge of microeconomics and business economics,
student has knowledge of economics and typology of non-profit organizations,
student has knowledge of the history and typology of creative organizations.

Eligibility:
Student is able to interpret the basic knowledge of microeconomics and business economics on examples of the field of theatre,
student can apply and connect the knowledge of microeconomics and business economics with findings from other subjects,
student understands the principle of measuring the economic impact.
Syllabus
  • 1. Introduction to microeconomics, basic concepts
  • 2. Division of labor market elements, supply, demand
  • 3. Business Economics - business, its objectives and functions around the company
  • 4. business efficiency
  • 5. Property and capital structure of the company
  • 6. Life Enterprise
  • 7. Typology enterprises (legal form, another typology)
  • 8. Economy eighth-profit organizations
  • 9. Theory of non-profit organizations typology
  • 10.Creative Industries - history, measuring the economic impact
  • 11.Typology of the creative organizations, indicators of creative industries
Literature
    required literature
  • Synek, M. a kol.: Manažerská ekonomika, Grada Publishing, a. s., Praha 2007. ISBN 978-80-247-1992-4. info
  • Macáková, L. a kol.: Mikroekonomie, základní kurs, Melandrium, Praha 2007. ISBN 978-80-86175-56-0. info
  • Rektořík, J. a kol.: Organizace neziskového sektoru, základy ekonomiky, teorie a řízení, EKOPRESS, s. r. o., Praha 2007. ISBN 978-80-86929-25-5. info
  • Synek, M. a kol.: Podniková ekonomika, C. H. Beck, Praha 2006. ISBN 80-7179-892-4. info
  • Samuelson, P. A., Nodrhaus, W. D.: Ekonomie, Nakladatelství Svoboda, Praha 1995. ISBN 80-205-0494-X. info
  • CIKÁNEK, M. Kreativní průmysly – příležitost pro novou ekonomiku. Praha: Divadelní ústav, 2009, 86 pp. ISBN 978-80-7008-231-7. info
    recommended literature
  • Howkins, J.: The Creative Economy: How People Make Money from Ideas, Penguin Books, 2001. info
  • Ambrožová, V.: Měření podmínek pro rozvoj kreativní ekonomiky pomocí indexu kreativity a jeho aplikace pro Českou republiku, soutěžní práce SVOČ, Univerzita Tomáše Bati ve Zlíně. 2008. info
  • Fuchs, K.: Mikroekonomie, Masarykova univerzita, Ekonomicko-správní fakulta, Brno 2005. ISBN 80-210-3808-X. info
  • Throsby, D.: Economics and Culture, Cambridge University Press, New York, 2001. info
  • Caves, R. E.: Creative Industries: Contracts Between Art and Commerce, Harvard University, 2000. info
  • Bilton, C.: Management and Creativity: From Creative Industries to Creative Management, Blackwell Publishing, 2006. info
  • MILLER, Ronald E. and Peter D. BLAIR. Input-Output Analysis: Foundations and Extentions, 2nd Edition. Velká Británie: Cambridge University Press, 2009. info
  • DOHNALOVÁ, M. a kol. Sociální ekonomika, sociální podnikání (Social Economics, Social Entrepreneurship). Wolters Kluwer, 2012. info
  • HEILBRUN, J. and C. M. GRAY. The Economics of the Art and Culture. 2nd Edition. Velká Británie: Cambridge University Press, 2001. info
  • POKROVSKIJ, Vladimir N. Econodynamics. The Theory of Social Production. Springer, Dordrecht, Heidelberg, etc., 2011. info
  • ISAACSON, Walter. Steve Jobs. Česká republika: Práh, 2011. info
    not specified
  • SHELLARD, D. Economic Impact Study of UK Theatre. Arts London: Council England, 2011. info
Teaching methods
Lecture, discussion methods.
Assessment methods
The subject will be concluded with an oral exam. The condition to pass oral exam will be a minimum of 80 % compulsory participation in lessons.
Language of instruction
Czech
Follow-Up Courses
The course is also listed under the following terms Winter 2017, Winter 2018, Winter 2019, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2020, recent)
  • Permalink: https://is.jamu.cz/course/difa/winter2020/DDMZ112