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Nash, E.: Direkt marketing. Praha: Computer Press. ISBN 80-7226-838-4.

Nash, E.: Direkt marketing. Praha: Computer Press. ISBN 80-7226-838-4.

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Nash, E.: Direkt marketing. Praha: Computer Press. ISBN 80-7226-838-4.

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title = {Nash, E.: Direkt marketing. Praha: Computer Press. ISBN 80-7226-838-4.}
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TI  - Nash, E.: Direkt marketing. Praha: Computer Press. ISBN 80-7226-838-4.
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\textit{Nash, E.: Direkt marketing. Praha: Computer Press. ISBN 80-7226-838-4.}.