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Levinson, J. C.: Guerilla Marketing. Brno: Computer Press. ISBN: 978-80-251-2472-7.

Levinson, J. C.: Guerilla Marketing. Brno: Computer Press. ISBN: 978-80-251-2472-7.

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Levinson, J. C.: Guerilla Marketing. Brno: Computer Press. ISBN: 978-80-251-2472-7.

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title = {Levinson, J. C.: Guerilla Marketing. Brno: Computer Press. ISBN: 978-80-251-2472-7.}
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TI  - Levinson, J. C.: Guerilla Marketing. Brno: Computer Press. ISBN: 978-80-251-2472-7.
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\textit{Levinson, J. C.: Guerilla Marketing. Brno: Computer Press. ISBN: 978-80-251-2472-7.}.