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Kotler, P., Scheff, J.: Standing Room Only. Harvard Business School Press, 1997, ISBN 0875847374.

Kotler, P., Scheff, J.: Standing Room Only. Harvard Business School Press, 1997, ISBN 0875847374.

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Kotler, P., Scheff, J.: Standing Room Only. Harvard Business School Press, 1997, ISBN 0875847374.

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title = {Kotler, P., Scheff, J.: Standing Room Only. Harvard Business School Press, 1997, ISBN 0875847374.}
}

TY  - JOUR
TI  - Kotler, P., Scheff, J.: Standing Room Only. Harvard Business School Press, 1997, ISBN 0875847374.
ER  -

\textit{Kotler, P., Scheff, J.: Standing Room Only. Harvard Business School Press, 1997, ISBN 0875847374.}.