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Publications Přehled o publikaci

Přehled o publikaci

u 2007

Marketing management

KOTLER, Philip and Kevin KELLER

Basic information

Original name

Marketing management

Authors

KOTLER, Philip and Kevin KELLER

Edition

Praha, 2007

Publisher

Grada

Other information

Type of outcome

Special-purpose publication

Confidentiality degree

is not subject to a state or trade secret

Marked to be transferred to RIV

No

Organization unit

Theatre Faculty

ISBN

978-80-247-1359-5

Changed: 14/5/2020 18:22, MgA. Dominika Fišerová Kuntzmannová

Cite

ČSN ISO 690
BibTeX
LaTeX
RIS

KOTLER, Philip and Kevin KELLER. Marketing management. Praha: Grada, 2007. ISBN 978-80-247-1359-5.

@misc{12387,
   author = {KOTLER, Philip and KELLER, Kevin},
   address = {Praha},
   location = {Praha},
   isbn = {978-80-247-1359-5},
   publisher = {Grada},
   title = {Marketing management},
   year = {2007}
}

TY  - GEN
ID  - 12387
AU  - KOTLER, Philip - KELLER, Kevin
PY  - 2007
TI  - Marketing management
PB  - Grada
CY  - Praha
SN  - 9788024713595
ER  -

KOTLER, Philip and Kevin KELLER. \textit{Marketing management}. Praha: Grada, 2007. ISBN~978-80-247-1359-5.