BÓKOVÁ, Michaela a Lucie ŠILEROVÁ. The Evolution of Trends of Micro-Entrerprises’ Strategies in the Recording Industry. In 12th Annual Conference of the Association of Cultural Management in Wien. 2019.
Další formáty:   BibTeX LaTeX RIS
Základní údaje
Originální název The Evolution of Trends of Micro-Entrerprises’ Strategies in the Recording Industry
Název anglicky The Evolution of Trends of Micro-Entrerprises’ Strategies in the Recording Industry
Autoři BÓKOVÁ, Michaela a Lucie ŠILEROVÁ.
Vydání 12th Annual Conference of the Association of Cultural Management in Wien, 2019.
Další údaje
Typ výsledku Prezentace na konferencích
Obor 60403 Performing arts studies
Utajení není předmětem státního či obchodního tajemství
Organizační jednotka Hudební fakulta
Změnil Změnila: MgA. Michaela Bóková, DiS., učo 18318. Změněno: 9. 4. 2019 18:38.
Anotace
Today’s situation in music market creates difficult conditions for artists and music companies – especially due to the fast evolution of new technologies the subjects have to adapt the changes and search for new ways of their sustainability. DIY musicians and micro labels are not only facing the distributing and sales changes but have also a bigger need of being specialized and are limited in professional marketing and management of their portfolio. Labels have to extend their activities to a number of various areas, creating new challenges and new sources of revenues. How have the micro labels been changing their strategies with the beginning of the digital music era and what is actually music label’s function and role in the twenty-first century? Is it creation and distribution or more booking and PR agency? The intention of the intended study “The Evolution of Trends of Micro-Entrerprises’ Strategies in the Recording Industry” is to describe and survey the situation of the recording micro enterprises which have been existing and surviving since the beginning of the digital music distribution.
Anotace anglicky
Today’s situation in music market creates difficult conditions for artists and music companies – especially due to the fast evolution of new technologies the subjects have to adapt the changes and search for new ways of their sustainability. DIY musicians and micro labels are not only facing the distributing and sales changes but have also a bigger need of being specialized and are limited in professional marketing and management of their portfolio. Labels have to extend their activities to a number of various areas, creating new challenges and new sources of revenues. How have the micro labels been changing their strategies with the beginning of the digital music era and what is actually music label’s function and role in the twenty-first century? Is it creation and distribution or more booking and PR agency? The intention of the intended study “The Evolution of Trends of Micro-Entrerprises’ Strategies in the Recording Industry” is to describe and survey the situation of the recording micro enterprises which have been existing and surviving since the beginning of the digital music distribution.
VytisknoutZobrazeno: 4. 5. 2024 12:15