| KELLER, K. L. Strategické řízení značky. Praha: Grada Publishing, 2007. ISBN 978-80-247-1481-3. |
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| Basic information | |
|---|---|
| Original name | Strategické řízení značky |
| Authors | KELLER, K. L. |
| Edition | Praha, 2007. |
| Publisher | Grada Publishing |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | Theatre Faculty |
| ISBN | 978-80-247-1481-3 |
| Changed by | Changed by: doc. MgA. Hana Průchová, Ph.D., učo 5216. Changed: 9/12/2014 15:56. |
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