Marketing Management

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Publications Detailed Information on Publication Record

Detailed Information on Publication Record

B 2013

Marketing Management

KOTLER, P. and K. L. KELLER

Basic information

Original name

Marketing Management

Authors

KOTLER, P. and K. L. KELLER

Edition

Praha, 2013

Publisher

Grada Publishing

Other information

Type of outcome

Odborná kniha

Confidentiality degree

není předmětem státního či obchodního tajemství

Organization unit

Theatre Faculty

ISBN

978-80-247-4150-5

Změněno: 9/12/2014 15:53, doc. MgA. Hana Průchová, Ph.D.

KOTLER, P. and K. L. KELLER. Marketing Management. Praha: Grada Publishing, 2013. ISBN 978-80-247-4150-5.

@book{10199,
   author = {Kotler, P. and Keller, K. L.},
   address = {Praha},
   location = {Praha},
   isbn = {978-80-247-4150-5},
   publisher = {Grada Publishing},
   title = {Marketing Management},
   year = {2013}
}

TY  - BOOK
ID  - 10199
AU  - Kotler, P. - Keller, K. L.
PY  - 2013
TI  - Marketing Management
PB  - Grada Publishing
CY  - Praha
SN  - 9788024741505
ER  -

KOTLER, P. and K. L. KELLER. \textit{Marketing Management}. Praha: Grada Publishing, 2013. ISBN~978-80-247-4150-5.