H85043z Fundraising

Faculty of Music
Winter 2023
Extent and Intensity
1/1/0. 1 credit(s). Type of Completion: graded credit.
Teacher(s)
Mgr. Simona Škarabelová, Ph.D. (lecturer)
Guaranteed by
Mgr. Simona Škarabelová, Ph.D.
Music Production Department – Dean’s Office – Faculty of Music – Janáček Academy of Performing Arts
Supplier department: Music Production Department – Dean’s Office – Faculty of Music – Janáček Academy of Performing Arts
Timetable
Wed 15:10–16:45 111
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim of the course is to acquaint students with the fundraising content, ie obtaining funds for the activities of non-profit organizations, with an emphasis on non-profit organizations operating in culture. Attention is paid to grant and non-grant fundraising. In addition to theory, a practical project is solved.
Learning outcomes
Student will be able to:
- define both grant and non-grant fundrasing;
- describe its individual methods;
- understand the situation of donation in the context of the Czech Republic and other non-profit organizations;
- Prepare crowdfunding collection, rep. campaign;
- propose a fundraising plan for your cultural project;
- Prepare a sponsorship offer. - to write a grant request.
Syllabus
  • Opening information hour;
  • Definition of fundraising and its place in the life of NGOs; The situation of donation in the Czech Republic (or examples from abroad); Philanthropy, altruism, CSR, culture and art;
  • Methods of fundraising I. - for and against;
  • Funding Methods II. - for and against;
  • Fundraising audit and plan;
  • Corporate fundraising - sponsorship / advertising offer;
  • Grant Fundrasing - Grants and Subsidies; Individual fundraising (collections, events, CRWDF);
  • Major Donors Campaing / Fundraising; Lead Generation + Loyalty Programs;
  • Donors Stevardship (Donor Database);
  • Classified credit.
Teaching methods
Lecture Seminar
Assessment methods
Separate the task knowledge test teamwork
Language of instruction
Czech
The course is also listed under the following terms Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2024.
  • Enrolment Statistics (Winter 2023, recent)
  • Permalink: https://is.jamu.cz/course/hf/winter2023/H85043z