D60294 Marketing Communication

Theatre Faculty
Summer 2014
Extent and Intensity
0/0. 2 credit(s). Type of Completion: graded credit.
Teacher(s)
doc. MgA. Hana Průchová, Ph.D. (lecturer)
Guaranteed by
Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Supplier department: Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Course Enrolment Limitations
The course is also offered to the students of the fields other than those the course is directly associated with.
fields of study / plans the course is directly associated with
Literature
  • Kotler, P.: Marketing Management, Grada Praha 2001, ISBN 80-247-0016-6. info
  • Kotler, P., Scheff, J.: Standing Room Only, Harvard Business School Press 1997, ISBN 0875847374. info
  • Foret, M.: Marketingové komunikace, Computer Press 2006, ISBN 80-251-1041-9 . info
Language of instruction
Czech
Further comments (probably available only in Czech)
Credit evaluation note: 2 z 2.
  • Enrolment Statistics (recent)
  • Permalink: https://is.jamu.cz/course/difa/summer2014/D60294