Foret, M.- Procházka P. - Urbánek T.: Marketing - základy a principy. Computer Press, Brno 2005, ISBN 80 -211-0790-6
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Foret, M.- Procházka P. - Urbánek T.: Marketing - základy a principy. Computer Press, Brno 2005, ISBN 80 -211-0790-6
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