Kotler, P.: Marketing Management, Praha: Grada Publishing, 2007. ISBN 80-247-1359-4.
| Kotler, P.: Marketing Management, Praha: Grada Publishing, 2007. ISBN 80-247-1359-4. |
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| Original name | Kotler, P.: Marketing Management, Praha: Grada Publishing, 2007. ISBN 80-247-1359-4. |
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