Kotler, P., Trias de Bes, F.: Inovativní marketing. Praha: Grada Publishing. ISBN: 80-247-0921-X.
| Kotler, P., Trias de Bes, F.: Inovativní marketing. Praha: Grada Publishing. ISBN: 80-247-0921-X. |
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| Original name | Kotler, P., Trias de Bes, F.: Inovativní marketing. Praha: Grada Publishing. ISBN: 80-247-0921-X. |
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