Kotler, P., Keller, K. L.: Marketing management. Praha: Grada Publishing. ISBN: 978-80-247-1359-5.
| Kotler, P., Keller, K. L.: Marketing management. Praha: Grada Publishing. ISBN: 978-80-247-1359-5. |
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| Original name | Kotler, P., Keller, K. L.: Marketing management. Praha: Grada Publishing. ISBN: 978-80-247-1359-5. |
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