Kotler, P., Armstrong, G.: Marketing. Praha: Grada Publishing. ISBN: 80-247-0513-3.
| Kotler, P., Armstrong, G.: Marketing. Praha: Grada Publishing. ISBN: 80-247-0513-3. |
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| Original name | Kotler, P., Armstrong, G.: Marketing. Praha: Grada Publishing. ISBN: 80-247-0513-3. |
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