Jakubíková, D.: Strategický marketing. Praha: Grada Publishing. ISBN: 978-80-247-2690-8.
| Jakubíková, D.: Strategický marketing. Praha: Grada Publishing. ISBN: 978-80-247-2690-8. |
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| Original name | Jakubíková, D.: Strategický marketing. Praha: Grada Publishing. ISBN: 978-80-247-2690-8. |
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