Earls, M.: 7 principů masového marketingu - Jak dostat dav na svoji stranu. Brno: Computer Press. ISBN: 80-7261-153-4.
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Original name Earls, M.: 7 principů masového marketingu - Jak dostat dav na svoji stranu. Brno: Computer Press. ISBN: 80-7261-153-4.
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