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Kotler, P.: Marketing Management, Grada Praha 2001, ISBN 80-247-0016-6
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Kotler, P.: Marketing Management, Grada Praha 2001, ISBN 80-247-0016-6
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Kotler, P.: Marketing Management, Grada Praha 2001, ISBN 80-247-0016-6
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\textit{Kotler, P.: Marketing Management, Grada Praha 2001, ISBN 80-247-0016-6}.
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