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Kotler, P.: Marketing Management. Grada Praha, 2001, ISBN 80-247-0016-6.
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Original name
Kotler, P.: Marketing Management. Grada Praha, 2001, ISBN 80-247-0016-6.
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ČSN ISO 690
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Kotler, P.: Marketing Management. Grada Praha, 2001, ISBN 80-247-0016-6.
\textit{Kotler, P.: Marketing Management. Grada Praha, 2001, ISBN 80-247-0016-6.}.
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