The paper was presented at the Laboratory of Artistic Research, held on 27 May 2025 at the House of Arts of the City of Brno as a platform for sharing doctoral research projects at the Theatre Faculty of JAMU. The study focuses on how folk and ritual theatre practices in the Valašsko region contribute to the revival and maintenance of local traditions. The author examines the relationship between performative practice, collective memory, and the cultural identity of local communities. Attention is also given to how contemporary theatrical approaches can reinterpret traditional ritual forms. The contribution thus opens a discussion on the role of performative practices in preserving intangible cultural heritage.