k 2019

The Evolution of Trends of Micro-Entrerprises’ Strategies in the Recording Industry

BÓKOVÁ, Michaela a Lucie ŠILEROVÁ

Základní údaje

Originální název

The Evolution of Trends of Micro-Entrerprises’ Strategies in the Recording Industry

Název anglicky

The Evolution of Trends of Micro-Entrerprises’ Strategies in the Recording Industry

Autoři

BÓKOVÁ, Michaela a Lucie ŠILEROVÁ

Vydání

12th Annual Conference of the Association of Cultural Management in Wien, 2019

Další údaje

Typ výsledku

Prezentace na konferencích

Obor

60403 Performing arts studies

Utajení

není předmětem státního či obchodního tajemství

Organizační jednotka

Hudební fakulta
Změněno: 9. 4. 2019 18:38, MgA. Michaela Bóková, DiS.

Anotace

ORIG EN

V originále

Today’s situation in music market creates difficult conditions for artists and music companies – especially due to the fast evolution of new technologies the subjects have to adapt the changes and search for new ways of their sustainability. DIY musicians and micro labels are not only facing the distributing and sales changes but have also a bigger need of being specialized and are limited in professional marketing and management of their portfolio. Labels have to extend their activities to a number of various areas, creating new challenges and new sources of revenues. How have the micro labels been changing their strategies with the beginning of the digital music era and what is actually music label’s function and role in the twenty-first century? Is it creation and distribution or more booking and PR agency? The intention of the intended study “The Evolution of Trends of Micro-Entrerprises’ Strategies in the Recording Industry” is to describe and survey the situation of the recording micro enterprises which have been existing and surviving since the beginning of the digital music distribution.

Anglicky

Today’s situation in music market creates difficult conditions for artists and music companies – especially due to the fast evolution of new technologies the subjects have to adapt the changes and search for new ways of their sustainability. DIY musicians and micro labels are not only facing the distributing and sales changes but have also a bigger need of being specialized and are limited in professional marketing and management of their portfolio. Labels have to extend their activities to a number of various areas, creating new challenges and new sources of revenues. How have the micro labels been changing their strategies with the beginning of the digital music era and what is actually music label’s function and role in the twenty-first century? Is it creation and distribution or more booking and PR agency? The intention of the intended study “The Evolution of Trends of Micro-Entrerprises’ Strategies in the Recording Industry” is to describe and survey the situation of the recording micro enterprises which have been existing and surviving since the beginning of the digital music distribution.
Zobrazeno: 25. 11. 2024 18:09