The paper outlines selected ethical aspects of interactivity as a principle. It applies content from Philippe Breton's perspective of the theory of democratic competence in the transformation of technology and contemporary television broadcasting. In terms of the moral philosophy of media, the author views interactivity as a claim on acting and disturbing the space for inner human contemplation integrating one's experience into identity (interiority). Interactivity in this concept may disrupt democratic competence. The author traces this problematic aspect of interactivity specifically in new television formats focusing namely on local production. The author attempts to demonstrate how, due to the reality TV show in particular and its accentuated narrative of success and conflict, interactivity is becoming the prevailing principle and in extreme cases turning into a freakshow. The paper describes the negative relationship between these phenomena and democratic competence.