Standing Room Only

@book{10456,
   author = {Kotler, Philip and Scheff, Joanne},
   publisher = {Strategies for Marketing the Performing Arts},
   title = {Standing Room Only},
   year = {2014}
}

TY  - BOOK
ID  - 10456
AU  - Kotler, Philip - Scheff, Joanne
PY  - 2014
TI  - Standing Room Only
PB  - Strategies for Marketing the Performing Arts
ER  - 

KOTLER, Philip and Joanne SCHEFF. \textit{Standing Room Only}. Strategies for Marketing the Performing Arts, 2014.