KELLER, K. L. Strategické řízení značky. Praha: Grada Publishing, 2007. ISBN 978-80-247-1481-3. |
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Basic information | |
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Original name | Strategické řízení značky |
Authors | KELLER, K. L. |
Edition | Praha, 2007. |
Publisher | Grada Publishing |
Other information | |
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Type of outcome | Book on a specialized topic |
Confidentiality degree | is not subject to a state or trade secret |
Organization unit | Theatre Faculty |
ISBN | 978-80-247-1481-3 |
Changed by | Changed by: doc. MgA. Hana Průchová, Ph.D., učo 5216. Changed: 9/12/2014 15:56. |