| KOTLER, P. and K. L. KELLER. Marketing Management. Praha: Grada Publishing, 2013. ISBN 978-80-247-4150-5. |
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| Basic information | |
|---|---|
| Original name | Marketing Management |
| Authors | KOTLER, P. and K. L. KELLER. |
| Edition | Praha, 2013. |
| Publisher | Grada Publishing |
| Other information | |
|---|---|
| Type of outcome | Book on a specialized topic |
| Confidentiality degree | is not subject to a state or trade secret |
| Organization unit | Theatre Faculty |
| ISBN | 978-80-247-4150-5 |
| Changed by | Changed by: doc. MgA. Hana Průchová, Ph.D., učo 5216. Changed: 9/12/2014 15:53. |
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