Advanced Adjective Problems

1.   Complete this article about customer care. Put the adjectives in brackets in the correct
position.

Customer service is 1 …………….. absolutely vital (vital) for small businesses. Why? Well, anyone who
2 …………….. is …………….. (keen) to compete with       3…………….. companies ……………..  (other) needs
customers who want to come back again and again.

So, how can businesses improve their service? The answer 4 …………….. is …………….. (simple): make sure
the 5 …………….. people …………….. (responsible) for customer service 6 …………….. feel …………….. (valued),
because they are your 7…………..  customer service …………….. (main) asset. How does this help?
Obviously, when staff 8 …………….. are …………….. (happy) with their work, customers 9 …………….. feel
…………….. (welcome). And how can you help staff enjoy their work? By using 10 …………….. feedback
…………….. (positive). Managers usually only thank employees when they do 11…………….. something ……………..
(special). Why not thank them for doing what they're supposed to do? It certainly can't hurt.

What next? Well, just more of the same. Thanking staff for doing a 12…………….. job …………….. (good) can
mean the difference between 13 …………….. employees …………….. (motivated) and 14 …………….. employees
…………….. (demotivated). Which do you want serving your customers?


1.   Put the adjectives in italics in the correct order and add commas where necessary.

a)     Align Technology, a medical / Californian products company, produces plastic / removable /
dental appliances manufactured for each individual patient.

b)     The BISYS Group is a US / independent / leading provider of information and investment
outsourcing solutions to financial / international / 20,000 institutions.

c)      Callaway Golf produces and markets golf / innovative / high-quality clubs, balls and other
accessories.

d)     Earthcoat makes environmentally-friendly / industrial / new coatings, as well as organic /
traditional paint.



Revision

1.   Complete these conversations by putting the adjectives in brackets in the correct order.

2.  CUSTOMER: What's on the menu today?
WAITER: Well sir, we have some lovely fresh Scottish (fresh/lovely/Scottish) salmon. I can also
recommend the …………………………. (spicy/tomato) soup. CUSTOMER: They sound good. I'll have the soup to
start and then the salmon.

3.  RECEPTIONIST: Good morning, how can I help you?

PAULA: Hello, it's Paula from Seymour Ltd. Can I just double-check our order, please?
RECEPTIONIST: Of course. You wanted …………………………. (black/fifty/personalized) pens, didn't you?

4.  SALES REP: Where's your office?
NEW CLIENT: It's on Lausanne Road, in that …………………………. (old/stone) building - number 62.
SALES REP: Oh yes, I know it, next to the …………………………. (luxury/sports) car dealer.

5.  PROPERTY DEVELOPER: So, if you look at this part of the diagram, you can see we've got a
…………………………. (square/thousand) meters of storage space in the basement. Above that there's a
…………………………. (huge/shopping) area and behind the shop we have the …………………………. (customer/underground)
car park.
COLLEAGUE: Sounds good, doesn't it?
PROPERTY DEVELOPER: Yeah, and don't forget the …………………………. (busy/pedestrian) area out front.
Thousands of potential customers per hour!