The programme expands the competencies of master’s degree graduates and leads students towards their own scientific, publishing and pedagogical activities and towards the implementation of demanding and extensive music projects on an international stage.

It mainly focuses on the education of academics and researchers, creative music producers or managers, and directors of music institutions. It also aims to enable further, highly specialised artistic and scientific education for graduates, especially in the fields of music management and music production at the Faculty of Music JAMU and related study programmes.

The studies aim to create graduates who:

• are prepared to explore music institutions and the related live arts, music and music entertainment industries;
  
• are prepared to lead and organise theoretical teaching;
  
• can implement model musical events in all their links to production, financing, implementation, promotion, public relations and marketing communication;
  
• are prepared for applied research activities;
  
• know how to search for new artistic and production methods in their field, are ready to explore these methods, to analyse and reflect on the results achieved, and retroactively use them to influence their activities.
  

Knowledge – the graduate:

• has a deep knowledge of the history of Czech and world music and music aesthetics, as well as of the field of music and music entertainment industry;
  
• demonstrates comprehensive knowledge of all forms of music operation, namely individuals, ensembles and music institutions and their respective management, including interdisciplinary overlap;
  
• is acquainted with the principles of pedagogical work at universities (education of adults) and is familiar in detail with the current trends in teaching methodology of his or her specialisation;
  
• is familiar with primary and secondary literature, including foreign sources specialising in the selected topic;
  
• is familiar with the trends of international music production in the context of foreign educational institutions, masters the quantitative and qualitative methods of research activities and develops research and artistic practices in the production of musical outputs;
  
• is familiar with the legislative environment and has a deep knowledge of copyright;
  
• is familiar with the marketing and economic environment and is able to use this knowledge in his or her own production activities;
  
• demonstrates deep knowledge of the principles of artistic project management, its economic aspects, project documentation, project management tools and evaluation of results, as well as their analysis and interpretation.
  

Skills – the graduate:

• masters the professional vocabulary, including two foreign languages with focus on musical and managerial terminology;
  
• is able to initiate, perform, publish and present original research or theoretical work;
  
• is able to create his or her own production work, both in its theoretical intentions and as an applied project, acceptable at the international level;
  
• is able to collaborate with artistic personalities and ensembles of various musical genres and forms;
  
• is well versed in the use of technologies necessary for the implementation of demanding music projects;
  
• is able to use modern marketing communication tools with a focus on the use of social networks and online environment;
  
• uses all of his or her knowledge, creative approach and leadership in education (of BcA., MgA., lifelong and other students).
  

General competence – the graduate: 

• is capable of abstract thinking, specialised analysis, synthesis and application of quantitative and qualitative methods of own research projects;
  
• masters the adequate principles of creating scientific work and application of scientific methods;
  
• can read and understand professional text in a foreign language;
  
• is aware of the ethical dimension of academic and artistic cognition and discovery and is able to take it into account in his or her activities;
  
• respects the general ethical principles;
  
• has the ability of structured verbal expression and lecturing;
  
• can use his or her creative potential with the ability of self-reflection;
  
• can work and communicate in a team, assume management positions and simultaneously coordinate the work of other team members and provide feedback;
  
• can search sources and literature on a given topic;
  
• has excellent writing skills.