DDMZ306 Marketing of Theatre PR Departments

Theatre Faculty
Winter 2014
Extent and Intensity
2/0/0. 1 credit(s). Type of Completion: z (credit).
Teacher(s)
Zdenka Nykodýmová (lecturer)
Guaranteed by
doc. Mgr. Jan Kolegar
Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Supplier department: Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Prerequisites
Be undertaken previous study the following subjects: Marketing, Management, Organizational structures theater, theater operation Organization, Accounting, Budgeting, Fundraising
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
Objectives: The student meets with marketing, business and organizational practices in a particular theater. Descriptors: Studemt gain the skill to convert theoretical knowledge into practical activities retroactive teacher pointing to a specific practice. Gain knowledge about the application of theory in practical činnmostech in the theater.
Syllabus
  • - Repertoire manager Sales Department advertising auditorium services song repertoire - depending premieres subscription - abonomá - creation and types according to the orientation and planting time free performance - the conflict of interest of the audience, operation theater and artistic intentions Reprise and needs repeat performances Shows Hosting - a tour of the theater, foreign files on the local scene festivals Rentals theater building performance change or cancel performances + follow-business department of philosophy identifying subscribers, getting subscribers Typing sites - to attract an audience without abonomá coincidences and inexplicable phenomena determination of the four basic groups of people interested in theater attendance - successes and failures, promotion opportunities time public information session reach visitors when they arrive in theater What the viewer sees around him - the behavior of workers theaters, program, ticket environment foyer, exhibition, etc. Treasury theater - often their only contact with the viewer worker theater, pricing policy mass media and theater manager in theater experience abroad (Belgium, France, England, Holland)
Teaching methods
regular lessons * Number of contact hours per week: 2 * The number of hours the student's self week: 0
Assessment methods
Winter semester credit based on attendance
Language of instruction
Czech
The course is also listed under the following terms Winter 2015, Winter 2016, Winter 2017, Winter 2018, Winter 2019, Winter 2020, Winter 2021, Winter 2022, Winter 2023, Winter 2024.
  • Enrolment Statistics (Winter 2014, recent)
  • Permalink: https://is.jamu.cz/course/difa/winter2014/DDMZ306