DJTL108 Microeconomics

Theatre Faculty
Summer 2015
Extent and Intensity
2/0/2. 2 credit(s). Type of Completion: zk (examination).
Teacher(s)
MgA. Lucie Abou (lecturer)
Guaranteed by
doc. Mgr. Jan Kolegar
Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Supplier department: Theatre Management and Stage Technology Department – Dean’s Office – Theatre Faculty – Janáček Academy of Performing Arts
Prerequisites
Be undertaken previous study the following subjects: Macroeconomics
Course Enrolment Limitations
The course is only offered to the students of the study fields the course is directly associated with.
fields of study / plans the course is directly associated with
Course objectives
The aim is to further develop the economic thinking of the students and their entrepreneurial approach to introduce students to basic issues of microeconomics, especially with the problems of business economics, to acquaint students with the fundamentals of the economy non-profit organizations, foundations typology creative knowledge student has knowledge of microeconomics and business economics student has knowledge of economics and typology of non-profit organizations student has knowledge of the history and typology of creative organizations eligibility The student is able to interpret the basic knowledge of microeconomics and business economics Students can apply and connect poznaztky of microeconomics and business economics with findings from other subjects student understands the principle of measuring the economic impact and can use the knowledge in actual measurement using tools KulKal.
Syllabus
  • . Introduction to microeconomics, basic concepts Second division of labor market elements, supply, demand 3rd Business Economics - business, its objectives and functions around the company 4th business efficiency 5th Property and capital structure of the company 6th Life Enterprise 7th Typology enterprises (legal form, another typology) Economy eighth-profit organizations 9. Theory typology profit ORGANIZATIONS 10th Creative Industries - history, measuring the economic impact 11th Typology creative organizations indicators creative industries
Literature
    required literature
  • Ambrožová, V.: Měření podmínek pro rozvoj kreativní ekonomiky pomocí indexu kreativity a jeho aplikace pro Českou republiku, soutěžní práce SVOČ, Univerzita Tomáše Bati ve Zlíně. 2008. info
  • Fuchs, K.: Mikroekonomie, Masarykova univerzita, Ekonomicko-správní fakulta, Brno 2005. ISBN 80-210-3808-X. info
  • Howkins, J.: The Creative Economy: How People Make Money from Ideas, Penguin Books, 2001. info
  • Macáková, L. a kol.: Mikroekonomie, základní kurs, Melandrium, Praha 2007. ISBN 978-80-86175-56-0. info
  • Rektořík, J. a kol.: Organizace neziskového sektoru, základy ekonomiky, teorie a řízení, EKOPRESS, s. r. o., Praha 2007. ISBN 978-80-86929-25-5. info
  • Samuelson, P. A., Nodrhaus, W. D.: Ekonomie, Nakladatelství Svoboda, Praha 1995. ISBN 80-205-0494-X. info
  • Synek, M. a kol.: Manažerská ekonomika, Grada Publishing, a. s., Praha 2007. ISBN 978-80-247-1992-4. info
  • Synek, M. a kol.: Podniková ekonomika, C. H. Beck, Praha 2006. ISBN 80-7179-892-4. info
    recommended literature
  • Bilton, C.: Management and Creativity: From Creative Industries to Creative Management, Blackwell Publishing, 2006. info
  • Caves, R. E.: Creative Industries: Contracts Between Art and Commerce, Harvard University, 2000. info
  • Throsby, D.: Economics and Culture, Cambridge University Press, New York, 2001. info
  • Pokrovskij, Vladimir N.: Econodynamics. The Theory of Social Production, Springer, Dordrecht, Heidelberg etc. 2011
  • Isaacson, W.: Steve Jobs, Práh 2011
  • Heilbrun, J.; Gray, C. M.: The Economics of Art and Culture. 2nd Edition, Cambridge University Press, 2001
  • Miller, Ronald E.; Blair, Peter, D.: Input-Output Analysis: Foundations and Extensions, 2nd Edition, Cambridge University Press 2009
  • Shellard, D.: Economic Impact study of UK Theatre, Arts London: Council England
  • Dohnalová, M. Akol.: Sociální ekonomika, sociální podnikání, Wolters Kluwer 2012
Teaching methods
lecture
Assessment methods
The subject will be concluded with an written examination. The condition for obtaining credit will be a minimum of 80% compulsory participation in lessons and passing the written test.
Language of instruction
Czech
Follow-Up Courses
Further Comments
Study Materials
  • Enrolment Statistics (recent)
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